In this Media Group Online, Inc. white paper, we present 8 of the most compelling, enduring and forward-leaning topics and trends that reinforce and preserve television’s position as the largest and most important window on the world of the last 70 years – and into the future.

Television has proven – and continues to prove – its status as the premier advertising medium, despite the continued presence of other traditional media, some of which (print and radio) pre-date TV and the addition of new media – the Internet, social media, mobile marketing and a long list of new technologies.

Whether you’re a local TV advertising salesperson or a local advertiser who relies on TV to create maximum awareness of your business and its products and services, you can be assured that TV will maintain its power, strength and reach – and introduce new technologies and opportunities.

Since its founding during 1990 as THE MEDIACENTER, Media Group Online, Inc. (MGO) has had a single focus – to provide you with the most-recent information about more than 150 retail sectors and the latest research and insights about marketing, advertising, legacy media, the economy, digital media, technology and much more.

To maximize the value of being a Media Group Online member, we created and launched a new Website during March 2017.

The primary goals of our Website upgrade included:

• A more colorful and inviting presentation and experience
• Organization, navigation and content familiar to our members as well as an evolution of the content
• More free content for visitors (non-members) and an opportunity to discover the wealth of proprietary materials available to them when they become members