Subscribers stack OTT services, shave the cord
One in five US adults will not watch traditional pay TV programming in 2017, according to eMarketer’s new estimates. The total number of households subscribing to cable, satellite, or telco TV packages will inch down 0.7% to 98.7 million. And that figure will continue to decline in tiny increments. –
This year, 1.7 million US adults will cut the cable/satellite cord, as many of them opt for on-demand OTT services instead. But pay TV is still the dominant medium. This year, 201.8 million US adults will watch traditional cable and satellite TV, while 175.4 million adults will watch digital video.
Meanwhile, time spent with traditional TV in 2017 will drop slightly to 4 hours 1 minutes per day, still far surpassing time spent with digital video, which will reach 1 hour and 12 minutes per day.
