Alcoholic beverages part of Shipt service in MI

Michigan residents can now have beer, wine and spirits delivered from their local Meijer store as part of the Midwest superstore retailer’s store-to-door service offered through its home delivery partner, Shipt.

Starting July 11, Shipt members will be able to order items from the retailer’s wide assortment of craft beers, wines and spirits as part of more than 55,000 grocery and daily essential items available at local Meijer stores. Meijer launched the membership-based home delivery service in the Detroit area last year and has continued to expand the service throughout Michigan, including Grand Rapids, Ann Arbor, Traverse City and West Lakeshore communities.

“We’ve received an incredible amount of feedback from customers wanting to take advantage of our large selection of craft beers and wine,” said Art Sebastian, Meijer’s VP of digital shopping. “We think this enhances the level of convenience our home delivery customers in Michigan can enjoy and allows them to take more advantage of what our stores have to offer.”

Customers who order groceries as part of the membership-based service are required to provide valid identification to place an order that includes alcohol. Shipt shoppers must verify customers can prove they’re at least 21 years old.

Michigan is currently the only state where alcohol is included as part of Meijer’s home delivery service.

Customers can shop online for groceries, perishables and everyday essentials. Personal shoppers handpick items from local Meijer stores offering Shipt’s home delivery service and deliver orders within a preferred one-hour time window.

Meijer customers can sign up for annual or monthly Shipt memberships. Annual memberships are $99 per year and monthly memberships are $14 per month. For a limited-time, new members will also receive $25 off their first order. Delivery is free for orders over $35; a flat $7 delivery fee is added to any orders under $35. Birmingham, Ala.-based Shipt offers personalized grocery delivery to more than 25 million households in 51 markets across the country.

Grand Rapids, Mich.-based Meijer operates more than 230 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin.

Source:  Progressive Grocer, July 2017