Teeny tiny screens aren’t the deterrent we thought they’d be.
Netflix handily beat Wall Street expectations by nearly two million subscribers, adding 5.2 million in the second quarter of 2017 and reaching 100 million total subscribers for the first time. It can thank mobile for some of that gain.
Netflix’s U.S. revenue from iOS and Google Play — which includes Netflix subscriptions purchased through the app on a smartphone or tablet — was higher than any other app last quarter, according to app measurement company App Annie.
Netflix first reached the No. 1 spot in the fourth quarter of 2016, having steadily climbed the ranks since it began offering subscriptions through the app stores in September 2015. It dropped briefly to second place in Q1, but App Annie says that was mostly a blip. Topping the app store in revenue is a sign that many are enrolling for Netflix through its mobile app (smart TVs are not included in this data).
And they’re watching on mobile, too.
Americans spent about 7.5 billion minutes watching Netflix on their phones in June of 2017, according to data from media measurement company ComScore, up 73 percent since 2014.
And smartphone viewership is growing much faster than other digital platforms. Non-smartphone digital (desktops and tablets) viewership increased just 48 percent in that time, according to comScore.
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