They like iPads, too.
Amazon Echo owners appear to have taken a liking to Apple’s iPhones.
In a survey of Amazon Echo smart home hub owners, researcher Consumer Intelligence Research Partners (CIRP) discovered that 55% of owners use an iPhone rather than an Android phone. The remaining 45% of Echo owners opt for Android.
It’s a similar story with Apple’s iPad, which is the choice tablet for 49% of Echo owners. Just 25% of Amazon Echo owners also have one of the e-commerce giant’s Fire tablets.
Amazon’s (AAPL, +1.54%) is planning to release its HomePod, a smart home speaker that comes with many of the same features as the HomePod. Google already offers a smart home hub called Google Home, but is expected to announce a new, smaller version rumored to be called the Google Home Mini, at its press event later today.
In addition to analyzing Amazon Echo users, CIRP also examined which devices Google(GOOGL, -0.38%) Home users prefer. The researcher discovered 77% of Google Home users have an Android smartphone, compared to just 23% of those who have iPhones. Fewer than 40% of Google Home owners have an iPad.
Ultimately, CIRP says that the data suggests Google has done a fine job of attracting Android users to its smart home hub, and that Amazon has been making strides in targeting iPhone owners. But “it’s still early,” CIRP co-founder Josh Lowitz said in a statement, and it’s possible that Amazon will continue to attract iPhone owners as time goes on.
