Jack Myers TomorrowToday forecasts that web-based investment using online video and audio commercials will more than double between 2016 and 2020. Increased consumer broadband access, effectiveness of video & audio commercials in web advertising, and increased publisher audio/video inventory are factors in this growth. Facebook display ads are included in the display category. YouTube and Facebook video are included in the online-originated video category. Online-originated audio includes Pandora, Spotify, Podcasts, et al.
BY JACK MYERS
