ASHA Polling Accompanied by New Public Service Announcement Aimed at Educating Parents on Warning Signs, Encouraging Early Treatment During Better Hearing & Speech Month.
May 1, 2018 – (Rockville, MD) Results of a new national poll released today by the American Speech-Language-Hearing Association (ASHA) for May Is Better Hearing & Speech Month show a majority of communication professionals say parents are generally not aware of the early warning signs of communication disorders—nor do they recognize the benefits of early treatment. ASHA is releasing a new broadcast public service announcement in conjunction with the results to encourage parents to seek help if they have concerns about their child’s speech/language or hearing abilities.
According to the poll of more than 1,100 ASHA members—audiologists and speech-language pathologists—the number one barrier to early identification of communication disorders is lack of awareness about the warning signs among parents (46% said this was the case). A full 69% say parents of young children are not aware of the early warning signs of speech/language disorders—and 32% say that, on average, the symptoms of hearing loss are going undetected in children for 1 year or longer.
“Communication disorders are among the most common childhood disabilities—and they are highly treatable in most cases,” said Elise Davis-McFarland, PhD, CCC-SLP, ASHA 2018 president. “Yet even with all of the information available to today’s parents, our members report they are still seeing children much later than what is optimal for achieving the best outcome.”
She continued, “We know parents want the best for their children. However, they may hear messages that encourage a ‘wait and see’ approach by suggesting a child may grow out of a communication issue. Unfortunately, this often is not the case. Delaying treatment means children may miss a critical developmental window where they acquire a majority of their foundational speech and language skills, which occurs between birth and 3 years of age. Hearing and listening to language is the primary way young children learn. The skills achieved during this time lay the groundwork for later success with reading and writing, academics, social interactions, and career options and advancement—making early intervention for any speech/language or hearing problem, preferably well before age 3, so important.”
More than half of the polled experts (56%) say parents are not aware that by addressing the symptoms of communication disorders early, treatment is often less expensive and takes less time. Other findings of interest include:
- Only 12% say parents are generally acting within 6 months of first observing symptoms of a speech/language delay. On the hearing side, this number is only slightly higher at 20%.
- 70% say they don’t think parents of young children fully appreciate how vital everyday communication—talking, reading, singing—is to their child’s development.
- Yet they remain optimistic: 68% say they expect public awareness to improve over the next 5 years.
Learn more about these disorders and find help at http://IdentifytheSigns.org.
About the American Speech-Language-Hearing Association (ASHA)
ASHA is the national professional, scientific, and credentialing association for 198,000 members and affiliates who are audiologists; speech-language pathologists; speech, language, and hearing scientists; audiology and speech-language pathology support personnel; and students. Audiologists specialize in preventing and assessing hearing and balance disorders as well as providing audiologic treatment, including hearing aids. Speech-language pathologists identify, assess, and treat speech and language problems, including swallowing disorders.
