Article by Ross Benes
Source: emarketer.com, June 2019
Even platforms that get much of their traffic from mobile can benefit
Connected TV inventory is growing like weeds. We expect that more than half of the US population (57.2%) will watch connected TV in 2019, up from 51.7% in 2017, and because the time they spend watching will increase too, the amount of connected TV inventory available to advertisers will proliferate.