by Sara Guaglione
Source: www.mediapost.com, November 2019
The number of Americans who often get their news on mobile devices has more than doubled since 2013, according to a survey from Pew Research Center.
In 2019, 57% of Americans did so, compared to 21% in 2013, when Pew began the survey.
The share of Americans ages 18 to 29 that often get news from a mobile device has also more than doubled in the last six years, increasing from 34% to 72%.
Americans continue to be more likely to get news through mobile devices than through desktop or laptop computers.
About six-in-10 U.S. adults (57%) often get news this way, compared with 30% who do so on a desktop or laptop computer, according to the survey.
Older Americans have increasingly migrated to mobile devices: Roughly four-in-10 Americans 65 and older, (38%), often get news from a mobile device, around six times the share in 2013.
Race and education also play a role in mobile news use.
About six-in-10 Hispanic adults (63%) often get news through a mobile device, compared with 54% of white adults, for example.
U.S. adults with a college degree are more likely to often get news on mobile versus those with a high-school education or less (65% vs. 49%), according to Pew.
A report on magazine media audiences released in August by trade organization MPA—The Association of Magazine Media reflect Pew’s findings.
Web (desktop/laptop) audiences dipped to 6.9% in June 2019 versus the same month in 2018.
Conversely, mobile web audiences have been growing since late 2017, according to MPA’s research. June 2019 saw a 14.4% year-over-year lift of magazine media audiences consuming content on a mobile device.
The report includes 99 magazine media brands from 24 companies, which represents 95% of magazine readers in the U.S., per MPA.
