Use This Time to Expand Your Knowledge and Value to Your Prospects and Consumers
The coronavirus pandemic is certainly a tragic event for individuals, families, businesses of all sizes, countries and the world. Now that many of us have adjusted to this new, temporary normal and some faint light is appearing at the end of the tunnel, this is the time to refocus your time and energy to prepare for a better future.
No one knows when we can emerge from our isolation and return to business as usual, but it will happen. Your Media Group Online membership is now even more valuable. We continue to research and prepare reports and other content for the reasons we always have: to expand your knowledge base and become more of an advisor/consultant to local advertisers, which is what much of the B2B research indicates they want.
Media Group Online Profilers continue to focus on the industry and consumer trends affecting more than 150 retail sectors while acknowledging many of them, such as travel and hospitality, have closed their doors. Conversely, some advertisers have benefitted from the pandemic, but most aren’t motivated by greed, but a genuine interest to help local consumers be safer and more comfortable during this period.
For example, in the recent Exterminating and Pest Control Services 2020 Profiler, we reported that most pest-control applications are done at the exterior of a building and not inside a home or business.
Another educational opportunity for your time is improving your understanding and skills to sell digital advertising. A number of sales managers at stations that are Media Group Online members have related their frustration with AEs who would rather avoid selling digital advertising.
Not only is this reluctance a disservice to your prospects and clients, but also to you. As mentioned above, your future success will be determined by wisely promoting and proving yourself to be a trusted advisor.
Prepare yourself and your prospects and clients now for the day when local consumers can flock to the stores again. It’s the sure path to gaining more of your prospects and clients’ trust.
