by Rimma Kats
Source: www.emarketer.com, July 2020
The pandemic has pushed many consumers to shift their shopping behaviors, with many now turning to their mobile phone for their shopping needs.
According to App Annie, shopping apps reached 14.4 million downloads in the US between March 29 and April 4, a 20% increase from January. A more recent study from the mobile app tracker found that 59% of US adults prefer to shop using their mobile phone.
Younger consumers were more likely to feel this way compared with their older cohorts. Nine in 10 respondents ages 25 to 34 said they favored mcommerce, while 78% of 18- to 24-year-olds agreed. Less than one-third of 55- to 64-year-olds said they prefer to shop via mobile, and even fewer respondents (18%) ages 65 and older felt the same way.