By Dan Berthiaume
Source: chainstoreage.com, August 2020
The Knot is providing an online “one-stop shop” for couples planning their weddings.
The digital wedding products and services retailer is opening a new wedding registry store within its Knot Registry platform. The Knot intends the store to simplify the registry experience by offering the most popular wedding gifts to register and buy, as well as other registry offerings such as cash funds, experiences, charities, and partner retailers.
Within the store, couples can build a unique wish list from thousands of products across all of The Knot’s digital platforms, including web and its free wedding planning iOS and Android apps, that sync directly to their free wedding website on The Knot. Couples can build registry collections curated by themes such as product category, award-winners, and celebrity/influencer picks.
Customers can find a registry via a couple’s wedding website or custom registry URL to shop and purchase gifts all in one place. Search filter options include price, availability, or the couple’s top picks. In addition to items in The Knot Registry Store, couples can register for gift cards, experiences, cash, charity and products from nearly 20 partner sites including Wayfair, Crate & Barrel, Bed Bath & Beyond, and Target.
The Knot Registry seamlessly syncs each registered product from The Knot Registry Store and partner retailers into one list so couples can manage and share their registry through their wedding website or directly from their custom registry URL. The store also offers free shipping and easy returns, as well as gift tracking.
“As one of the most anticipated experiences of wedding planning, creating a wedding registry is still a priority for couples planning during COVID-19, with most of our couples adding a mix of products, cash funds, experiences and charity components to their wish lists,” said Kristen Maxwell Cooper, editor in chief of The Knot. “Based on our analysis from millions of weddings and decades of expertise, we launched The Knot Registry Store as a complement to our existing registry platform, that provides inspiration from curated collections and a digital store full of thousands of handpicked products for couples to add to their registries and guests to buy, all in one place.”
