Boxoffice Staff
Source: www.boxofficepro.com, April 2021
Today marks the announcement of the first-ever Cinema Week, a six-day event designed to re-engage moviegoers through showcasing in-theater content, activations, giveaways, and special guests.
The event will start on Tuesday, June 22 and run through the following Sunday, putting it after the release of a handful of blockbusters (like A Quiet Place Part II over Memorial Day weekend and The Conjuring: The Devil Made Me Do It, Peter Rabbit 2: The Runaway, and In the Heights in June) but before the crowded slate of studio releases hitting theaters in late June and throughout the summer, including F9 (June 25), Black Widow (July 9), Jungle Cruise (July 30), The Suicide Squad (August 6), and Candyman (August 27).
Cinema Week has the support of several key industry bodies, namely the Independent Cinema Alliance (ICA) and the National Association of Theatre Owners (NATO), as well as sponsorships from Atom Tickets, Boxoffice Pro, CES+, Cinionic, Coca-Cola, GDC, Hurst Digital, IdeaMan Studios International Showtimes, Letterboxd, National CineMedia, Network Advisors, PaperAirplane, Savantis Solutions, Screenvision, Spotlight Cinema Networks, Torfoot Films, Variety, and Vista Group.
Boxoffice Pro is hosting a webinar tomorrow, April 21, with the ICA’s Rich Daughtridge and FILMFROG Marketing’s Brandon Jones and Melissa Boudreau, organizers of the event, elaborating on the importance of Cinema Week to exhibitors and how exhibitors can participate. Registration is open here.