A for sale sign advertises a reduced price in front of homes for sale, in Stockton, Calif., on April 29, 2008.Justin Sullivan / Getty Images file
By Leticia Miranda
Source: www.nbcnews.com, September 2021


After losing 66 percent of their household wealth in the Great Recession, Latino homeowners could now be poised to lead the country’s economic recovery.

After more than 10 years of saving, Joanna Flores finally had enough to make a down payment on her first home. Flores, a 35-year-old IT specialist and single mother of two in Fresno, California, said that living with her parents had enabled her to put aside a few hundred dollars whenever she could.

“There were a lot of times where I just wanted to give up,” she told NBC News. “Just knowing in the long run that I was saving up money kind of pushed me to keep on going.”

While Flores contributed to her parents’ home expenses and mortgage, for the most part she focused on saving and building credit. Last year, she won a bid on a three-bedroom home for $245,000 and secured a first-time homebuyer loan. She used her $3,000 in savings and $3,000 of her pandemic stimulus to make the down payment.

“Latinos are going to be integral in driving homeownership growth for the next few decades.”

“It’s just something I wanted for my kids,” she said. “I wanted them to have a place of their own and a place they could call home.”

After losing 66 percent of their household wealth during the Great Recession, Latino homeowners like Flores are now showing record growth.

Latinos have increased their homeownership rate for six consecutive years, according to a 2020 report from the National Association of Hispanic Real Estate Professionals, a trade group. Latinos are the only demographic in the U.S. to increase their rate of homeownership, which is projected to increase from 49 percent to 51 percent from 2020 to 2040, the nonprofit public policy research organization Urban Institute reported this year. Every other racial group, including white people, is expected to decrease their homeownership rate, it found.

Joanna Flores with her children Sarah, 8, and Matthew, 16.
Joanna Flores with her children, Sarah, 8, and Matthew, 16.Courtesy Joanna Flores

“Latinos have an extra proclivity for real estate as a means to build assets,” said Noerena Limón, executive vice president of public policy at the National Association of Hispanic Real Estate Professionals, or NAHREP. “Given that homeownership makes up such a big percentage of wealth, Latinos are going to be integral in driving homeownership growth for the next few decades.”