Image Source: pexels.com
By Mandy Schmitz
Source: www.business2community.com, October 2021

Facebook stays at the first spot of social media platforms with over 2.89 billion active users.

With most of its users being millennials (age 25-34), Facebook stands as a hub for garnering results from business activities.

The easiest way to grab this wide audience’s attention is to market your product through Facebook ads.

The Facebook ad copy has four distinct parts, usually where you use an image, a headline, a description, and a call-to-action button. It is the simplest of all ad types you will experience on other social platforms, but if adapted wisely, these ads can give you crazy business.

In this article, we intend to look into some strategies that can help you set up your Facebook ad campaign wisely, but before that:

Why Facebook Ads?

Nowadays, Facebook is considered one of the most widely used applications, especially by adults and small businesses. These people spend at least 50 minutes daily on Facebook.

Considering that, Facebook ads are essential to play a significant role in the advertisement. You can easily target a considerable number of people and large communities through Facebook ads.

Facebook Ads Strategies For Small Businesses

To ease your search, we have jotted down nine actionable Facebook ads strategies. If you implement them correctly, they can make your small business successful. So, let’s begin.

1. Identify Your Facebook Ad Goals

Goal setting is the initial element of every marketing strategy. It will help you in analyzing whether or not your Facebook strategy is beneficial. To make sure that you have set attainable goals, you will need to do some research.

According to the 2018 sprout social index, Facebook marketers had three top goals. They include brand awareness, increasing sales and community engagement, and boosting lead generation.

If you are puzzled about how to start, then use these results and work accordingly. Moreover, you can see if these goals can overlap with your company’s already set goals.

2. Know Your Target Audience

Identifying your target audience is another critical factor in implementing the right marketing strategy. You can find your target audience by using Facebook Page Insights or other tools such as Sprout Social or Connectio.

3. Use Boosted Posts

You can use boosted posts to optimize Facebook ads. But what are these boosted posts? They are old business posts that you retarget for better reach.

The business needs to pay for these posts, but they are not equivalent to ads. Paying for it increases the number of people who can now view the post. You can also use social media scheduling tools to ensure a consistent supply of new posts that you can boost.

4. Structure Pixel Strategically

If you want to succeed in this advertisement strategy, then you need one primary tool. Its name is “Facebook Pixel,” which is highly used to gather data.

Consider the given steps for pixel setup:

  • Create a Facebook Pixel.
  • Add pixel code to your website.
  • Set up its events.
  • See if your pixel is working with Facebook pixel helper.
  • Add a notice about Facebook Pixel to your website.

5. Test Different Bidding Strategies

Testing different bidding strategies can help in getting better business outcomes. These strategies include goal-based bidding, spend-based bidding, and manual bidding. They all are great for Facebook marketing.

Small Businesses can implement any of these strategies to achieve their advertising goals.

6. Test Ad Placement

They are like trial and error situations. You can first start an ad campaign for a few weeks to see how the audience reacts to it. Once that ad period has ended, you can analyze the results.

You can do this in just two steps:

  • Select the target audience option.
  • Open placement tab.

Now, you have enough data to get an idea of how successful your ad placement was. If the results are bad, go for another test.

7. Add CTA Button

CTA Button stands for ‘Call-to-action button.’ Adding a CTA button to your Facebook advertisement is crucial because it is the quickest way of boosting your page engagement.

Consider the following CTA buttons that you can add to your post:

  • Contact us
  • Buy now
  • Sign up
  • Subscribe for more
  • Apply now
  • Watch Video

You can easily add these buttons by using the following steps:

  • Sign in to your Facebook business manager account.
  • Now, link your Facebook pages to that account.
  • Click the hamburger icon and choose Page Post.
  • Choose the ‘please select a page’ button.
  • Click the ‘create post’ button.
  • Fill in the details and click the ‘Actions’ button.
  • Finally, choose the ‘Publish’ button.

8. Analyze The User Experience

Analyzing the audience experience is essential to improve your ads. You can quickly analyze this because Facebook advertisements are measurable. All you need to do is to install Facebook Ads Pixel.

9. Usage of Lookalike Audiences

Facebook lookalike audiences are beneficial in searching for new buyers who are identical to your present customers. Furthermore, they can generate premium quality leads.

Source audience is the basis of lookalike audience. So, start by creating a source audience with the help of data obtained from the following:

  • Customer information: Gather data from your newsletter subscription list or customer information list.
  • Frequent visitors to the website: Install Facebook Pixel for this. Pixel helps in gathering data of anyone who has visited your website for purchasing or window shopping.
  • Activity on applications: Use Facebook SDK event tracking. This way, you will get the data from all people who have installed your application.
  • Page engagement: Create a list of people who have engaged with you at any event via Facebook or Instagram.
  • Offline activities: Make a list of people who contacted your small business via any offline means.

Now, you can use a lookalike audience just by following the given steps:

  • Open Facebook app manager.
  • Go to the audience.
  • Click on create the audience.
  • Click lookalike audience.
  • Choose a source audience.
  • Select targeted coin tries.
  • Choose audience size.
  • Build an ad.
  • Visit ‘Adverts Manager.
  • Click ‘tools’ and then ‘audience.’
  • Choose ‘create an advert.’

Bottom Line

By utilizing the above-discussed strategies, one can easily grow their business. It is because the significance of using Facebook ads is vast. These ads are the cheapest and fastest form of advertisement.

Facebook ads help in attracting millions of users, increasing brand awareness, and generating more revenues. All in just a couple of weeks. So, what are you waiting for? Go and implement these superb strategies.