by Karlene Lukovitz @KLmarketdaily
Source: www.mediapost.com, March 2022
Location-based marketing company GroundTruth has teamed with QR tech company Flowcode to offer what they’re calling the first intent-based QR ad solution across addressable TV, CTV, and digital video.
GroundTruth’s combines mobile location-based data and contextual mapping technology to identify past real-world visitation patterns that reveal brand preferences, interests, hobbies and demographics.
The new GT QR Codes use the insights from that Media Ratings Council-accredited visitation data to enable targeted online and offline engagement opportunities with consumers who use the codes shown on TV screens.
For addressable TV advertisers, the codes “turn individual consumer moments from brand awareness to a meaningful, measurable action,” says GroundTruth.
