Courtesy of H&M
By Tatiana Walk-Morris
Source: www.retaildive.com, June 2022
- Alongside other retailers trying out in-store tech, H&M is piloting new tech features at select COS stores, the retailer announced on May 27.
- The stores will feature smart mirrors in fitting rooms that can identify customers’ products, including the size and color, and provide personalized product or styling recommendations. There will also be smart mirrors on the sales floor for virtual try-on and styling, as well as new checkout, delivery and returns technology, the company said.
- The retailer is testing out the technology in COS stores in the U.S., starting with a location in Beverly Hills, California, per the press release. Alan Boehme, chief technology officer of H&M Group, said in a statement that the company plans to test the experience throughout the year.