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By STEPHANIE PRANGE
Source: www.mediaplaynews.com, October 2022
Interpret’s VideoWatch data shows that FAST viewers are more tolerant of advertising overall than all streaming viewers.
They are also more likely to enjoy ads that are interactive.
Interpret found FAST viewers are more likely than all streaming viewers not to mind long ads if they are relevant, humorous or intriguing to them. They are also more likely to be OK with short ads of 10 seconds to 15 seconds.
