AJ Dillon #28 of the Green Bay Packers avoids a tackle by Jalen Ramsey #5 of the Los Angeles Rams during the first half at Lambeau Field on December 19, 2022 in Green Bay, Wisconsin.
Patrick Mcdermott | Getty Images
Lillian Rizzo@LILLIANNNN
Source: www.cnbc.com, December 2022
KEY POINTS
  • The National Football League said its “Sunday Ticket” package of out-of-market games would land on Google’s YouTube.
  • The deal is valued at roughly $2 billion annually over the course of seven years. DirecTV had been paying $1.5 billion a year for the rights, losing about $500 million annually.
  • It isn’t clear yet what “Sunday Ticket” will cost consumers, who will be able to subscribe without having a YouTube TV subscription.
YouTube scores a touchdown with NFL Sunday Ticket: What it means for streaming

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YouTube scores a touchdown with NFL Sunday Ticket: What it means for streaming

The National Football League announced Thursday its “Sunday Ticket” subscription package would go to Google’s YouTube TV starting next season, marking the league’s second media rights deal with a streaming service.

YouTube will pay roughly $2 billion a year for the residential rights of the “Sunday Ticket” package, according to people familiar with the matter. The deal runs for seven years.

The agreement will elevate YouTube’s profile in the competitive streaming space. At the start of the 2023-24 season, “Sunday Ticket” will be available two ways: as an add-on package on YouTube TV and as a stand-alone a la carte option on YouTube Primetime Channels, which allows you to subscribe to individual streaming services and channels as well as watch movies.