Members and Prospective Members Agree: Media Group Online Delivers
Bob Sillick, senior researcher, report writer and content manager
I’ve conducted more than 20 presentations of Media Group Online’s services and Website content during the first half of 2023 and many more during my 10+ years with the company. Members and prospective members agree Media Group Online delivers the information, insights and ideas to increase pitch opportunities, help advertisers increase foot traffic and sales and build lasting trust with the local business community.
Since adding the Co-op Advertising Directory, it has become a vital resource for members and convinces many media outlets to become members. The Co-op Directory, however, is only one half of the winning equation. Members use the Directory to educate advertisers about the value of co-op advertising and show them the current co-op programs and funds for which they’ve qualified.
To use those co-op dollars effectively, however, advertisers also need one or more ad campaigns and promotions to maximize the reach of their ad messages and attract loyal and new customers. The many reports and the current retail and media trends they include are the other half of the equation. As many members and prospects have stated, “The reports give us ideas.”
They also agree the Media Group Online Website is like an enormous online library. As media and advertising professionals, they know a new lead may require educating themselves about a retail vertical or other business category they’ve never previously pitched. Neither they nor Media Group Online can predict what future opportunities may come their way, which is why the reports and other content cover a myriad of retail and media trends, consumer shopping and media habits, e-commerce and other topics.
Plus, I’m available to help them find specific information for a pitch and share the many other resources I have that couldn’t be included in each report.
Many members rely on specific content on the Website, such as the Advertising-to-Sales Ratios Report, the library of TV commercial videos and storyboards and the thousands of articles, videos and other content in the Sales Training Aids section.
I invite members and prospective members to contact me with any questions about the Website content at bsillick@mediagrouponlineinc.com.
