Source: www.happi.com, July 2023
PLMA’s annual private label/store brand show in Chicago in November comes as retailers are stepping up their game in the beauty space.
Private brand beauty products are resonating with consumers as retailers are raising the bar on their assortments and marketing endeavors.
“The private brand beauty business is glowing,” said PLMA President Peggy Davies. Dollar sales of private brand beauty products increased 5% to $3.6 billion in all outlets for the 52 weeks ending June 18, 2023, vs. the same period the prior year, according to Circana.
Many segments experiencing double-digit dollar sales growth. Women’s fragrances soared 83% to $77.7 million, facial cosmetics are up 26% to $34.4 million and lip cosmetics, 19% to $18.1 million, according to PLMA.
PLMA’s annual trade show for private brands will be held November 12-14 at the Donald E. Stephens Convention Center in Chicago. This year’s theme is “The Store Brands Phenomenon.” More than 1,500 exhibiting companies and 5,000 individuals are expected to attend. The show is the largest event for store brands in North America.
“Exhibitors at PLMA’s Annual Private Label Trade Show will offer an array of on-trend beauty and cosmetic products to help retailers differentiate and better compete in this flourishing business,” addedDavies.
What’s New in Private Beauty Retail
According to PLMA, retailers in all channels are glamming up their private brand product skin care, hair care, cosmetic and related assortments with new lines and partnerships with beauty influencers.
Dollar General, for example, now offers a “Days of Beauty” event with a series of seminars and tutorials from beauty influencers. Foundation, lip gloss, moisturizer and nail polish are among the many beauty products in company’s new Believe line.
Drug store chain Rite Aid has launched Ryshi, a new and exclusive collection of beauty and personal care products, featuring cleaner ingredients and a price point of under $20. Vegan eye lashes, body wash, eyelash curlers and nail polish remover are among the products in the line.
Target has introduced Fine’ry fragrances, a line created with Maesa.
Bath & Body Works has grown its men’s category with new private brand skincare and beard care products.
Further, beauty tools and other supplies are also getting more shelf space at shops like Kroger and Albertsons.
The annual PLMA Show covers all non-food grocery categories—from beauty and cosmetics to pet care, personal and self-care, household and laundry, OTC pharmaceuticals, vitamins and supplements and more. In addition, the show features shelf-stable groceries; beverages; fresh, frozen and refrigerated products; organic; and foodservice products.
