Consumer Research Snapshot: Electronics, Toys and Fashion Dominate E-Commerce Sales

Globally e-commerce revenue is projected to reach $3.64 trillion this year, according to Statista. Revenue is expected to show an annual growth rate of 11.16% through 2027, resulting in a projected market volume of $5.56 trillion by 2027. Most revenue generated is expected to derive from consumers in China.

Globally, the number of e-commerce consumers is expected to reach 5.29 billion by 2027. Additionally, e-commerce shopping penetration globally is anticipated to hit 57.2% this year and 66.6% by 2027.

Domestically, e-commerce revenue is expected to reach $925.3 billion this year and nearly $1.415.7 by 2027.

When looking at the future ofe-commerce, Statista analysts see online food shopping becoming one of the segments with the highest growth potential, potentially doubling its revenue globally from $330 billion this year to $620 billion in 2027.

As Retail Leader previously reported, most U.S. consumers (72%) have bought groceries online at least once in the last three months, the same percentage as last year. Additionally, about 40% of respondents who ordered groceries online in the past three months did so weekly.