Article byCarina Perkins
Source: www.insiderintelligence.com, September 2023

  • Mcommerce is driving most of the growth in online sales. Of the $96.87 billion extra spent on ecommerce in the US this year, mcommerce will contribute 61.4%. The channel hasn’t escaped the wider slowdown in ecommerce, but sales via mobile devices are still growing at twice the rate of sales via desktop devices.
  • We forecast mcommerce sales will rise 13.8% in 2023 to $491.14 billion. That’s compared to 6.1% growth in laptop and desktop ecommerce sales. Growth will accelerate next year—when mcommerce sales will surpass $500 billion for the first time.
US Retail Mcommerce Sales, 2019-2027 (billions, % change, and % of total retail ecommerce sales)
  • In five years, almost half of all US online sales will be made via mobile devices. Mcommerce will have a 43.2% share of ecommerce sales by the end of 2023—and that share will reach 49.8% by 2027. Mobile is also gaining share of overall retail: By 2027, 10% of all US retail sales will be made via mobile devices.
US Retail Mcommerce Sales Share, 2019-2027 (% of total retail sales)
  • Retailers need to adopt a mobile-first approach. As the balance shifts in the ecommerce market, retailers need to put mobile front and center of their strategies. They should leverage data-driven insights to offer personalized, convenient shopping experiences—and prioritize in-store mobile integration—to cater to the fast-evolving needs of mobile-savvy consumers.