by Karlene Lukovitz @KLmarketdaily
Source: www.mediapost.com, October 2023
Seven paid video and audio streaming services are among the most common items within U.S. household budgets, but five are also among the top 10 items most likely to be cut if finances get tight.
Disney+, Apple TV+ and Netflix led the top 10 “most likely to cut” list among 1,000 U.S. adults surveyed by Vivint.
Hulu and Spotify ranked sixth and seventh, and Amazon Prime (inclusive of the Amazon Prime Video service) ranked eighth.
The most popular subscription services were Amazon Prime (52%), Netflix (50%), Hulu (34%) and Spotify (29%), Disney+ (28%), Max (21%) and Apple TV+. Each cost between $13 and $18 monthly, with the exception of Apple TV+, at a reported $24.
In addition, more than a quarter (28%) of respondents reported spending an average $73 per month on video games, 9% pay for Ninentendo Switch Online ($12) and 8% for PlayStation Plus ($22).
Vivint, a security and smart-home systems company, probed Americans’ overall spending habits and priorities and where such systems fit in. The survey, conducted through Connect in June, had a 3% margin of error at a 95% confidence level, and was representative of the general U.S. adult population.
One semi-positive for streamers (if not for security systems): Asked what they would be unwilling to give up to afford home security, specifically, more than 90% said they would not give up Nintendo Switch Online, Max, Spotify, or Netflix, and just one in 10 said they’d be willing to give up Hulu, Disney+, or Apple TV+.
