by Karlene Lukovitz @KLmarketdaily
Source: www.mediapost.com, December 2023
Gracenote, Nielsen’s entertainment metadata unit, is launching a platform designed to give automakers easy access to its entertainment datasets to power customized in-car media experiences.
The platform, Nexus Auto, delivers Gracenote’s metadata for radio stations, streaming music, podcasts, sports, TV shows and movies to new infotainment systems via connected APIs.
That lets automakers create new, branded in-car entertainment experiences with customizable features and advanced functionalities that work in a broad range of models so as to help attract, engage with and retain car buyers.
“Automakers today see a massive opportunity to drive brand loyalty and build consumer relationships by up-leveling the in-car entertainment experiences they deliver,” said Trent Wheeler, Gracenote’s chief product officer.
The new platform overcomes the challenges of operating across platforms, apps and media types to allow consumers to engage with radio stations, music services and video streaming platforms and link seamlessly to related content via their car’s native interface, according to the company.
It also allows for personalized recommendations based on content preferences, user activity and other contextual signals within a driver-friendly user interface/UI.
For example, Gracenote notes, consumers can receive updates when their favorite teams are playing, along with prompts to stream games if parked; binge TV shows while charging their E/Vs or during other waiting/downtime outside the home, and get personalized recommendations for more shows/movies to add to watchlists; or play favorite music tracks on music streaming services based on what’s playing on the radio.
