by Joe Mandese @mp_joemandese
Source: www.mediapost.com, February 2024
Two thousand twenty four has gotten off on an upward start, with U.S. ad spending rising 4.3% over January 2023, according to just-updated data from Guideline’s U.S. Ad Market Tracker.
Sequentially, January was the 10th consecutive month to post a gain, signaling an end to the U.S. ad recession beginning with the second quarter of 2023.
The momentum continues to come from smaller ad categories, which in aggregate, rose 5.3% over January 2023, which compares with an aggregate gain of 3.7% for the top 10 ad categories.
