Editorial credit: Fred Duval / Shutterstock.com
by Wayne Friedman
Source: www.mediapost.com, May 2024
A summer takeover of 20th Century Studios/Walt Disney’s “Kingdom of the Planet of the Apes” — dominated a pre-summer May weekend with a strong $56.5 million in domestic box office revenues, according to Comscore.
With an additional $72.5 million internationally this latest edition of “Apes” becomes the third-highest global opening in the series to date, appealing to young and old male viewer audiences, according to analysts.
Another major studio opening — Sony Pictures’ “The Garfield Movie” — landed at $11.8 million (and $36 million internationally). The second week of Universal Pictures’ “The Fall Guy” dropped 51% from its opening weekend, landing at $13.7 million.
“Kingdom of the Planet of the Apes” spent $21.1 million on national TV advertising — 2,820 airings with 1.8 billion impressions, according to EDO Ad EnGage.
For the seven days before its opening this past weekend, the studio spent $4.6 million.
Paramount’s upcoming “IF” (opening next weekend) was next at $3.7 million; Warner Bros.’ “Furiosa: A Mad Max Saga” (May 24), $3.4 million; Focus Features’s “Back To Black” (May 17), $3.1 million; and Sony’s “Garfield”, $2.4 milli0n.
Through four-and-a-half months of 2023, CBS has pulled in the most national movie TV estimated ad spend for any network: $100.6 million.
In addition to the Super Bowl, CBS had the NFL playoff games, and NCAA “March Madness” event during the period
ABC was next with $33.5 million, which had benefits from NBA regular-season and playoff programming and NHL action. TNT, which also had NBA action and NHL, was at $20.5 million.
To date, total national TV spend is down 29% to $346.7 million at 65,740 airings and 37.8 billion impressions. Last year: $489.9 million — 102,210 airings, and 54.6 billion impressions.
