by Joe Mandese @mp_joemandese
Source: www.mediapost.com, May 2024
With Disney poised to take the stage in New York City this afternoon for its 2024 upfront presentation to the ad community, Nielsen this morning released a new analysis showing it is the No. 1 “distributor” when it comes to aggregated TV usage.
That said, it’s not exactly the television share the Big 3 — or even 4 — networks once enjoyed in the Golden Years of upfront advertising marketplaces.
Nielsen’s analysis shows Disney’s aggregate share across all its television outlets, including the ABC TV network, was 11.5% in April.
Moreover, No. 3 is YouTube, with a 9.6% share, well ahead of NO. 3 NBCUniversal’s 8.9% and No. 4 Paramount’s 8.8% share.
Warner Bros. Discovery’s aggregate share is 8.1%, followed by primarily premium service Netflix’s 7.6%.
All other distributors garnered less than a 1% share of TV usage, according to Nielsen, which says the analysis was created by mapping all of the distributors’ broadcast and cable networks and streaming services up to their parent company level.
“Nielsen calculates the total minutes viewed on the TV screen for each network’s services and aggregates those totals based on initial distributor mapping, ultimately arriving at a share of total TV usage for each parent company,” it said.
