by Joe Mandese @mp_joemandese
Source: www.mediapost.com, May 2024
The U.S. ad market expanded for its 13th consecutive month in April, rising 9.1% over the same month in 2023, according to the latest installment of data from Guideline’s U.S. Ad Market Tracker.
April also in the first month in quite some time to post an increase on top of a prior year increase, albeit a modest one: April 2023 was up 0.7% over April 2022.
That said, the data indicates the U.S. ad market is well past its recessionary period and fully into an expansionary mode, with recent months rising at high single-digit increases or approach of surpassing double-digit ones.
Smaller ad categories continued to lead the market expansion. While the top 10 categories rose 4.6% over April 2023, all other categories expanded at three times that rate: 15.5% over April 2023.
