by Wayne Friedman
Source: www.mediapost.com, August 2024
Although it only accounted for three days of Nielsen’s now regular monthly “Total TV” and streaming share measurement, the Paris Olympics pushed up viewing results significantly over the June (2.5%) period and the year-earlier July 2023 period (3.5%).
Nielsen’s Total TV “Snapshot” measures total day viewing for persons two years of age and up, calculating Nielsen’s national TV panel plus streaming video ratings.
As a result, streaming TV scored another 40%-plus share in July, at 41.4% (vs. 40.3% in June), posting another record share level. July is now consistently a strong month for streaming TV.
NBCU-owned streaming service Peacock made sharp gains — up 33% to a 1.5% share, for its best result ever, largely attributable to the Paris Olympics.
Two other streamers also posted notable rises: Amazon Prime Video up 12% from June (to a 3.4% share) and The Roku Channel adding 10% (to a 1.6% share).
Streaming video leader YouTube, in terms of viewing share, became the first streaming platform to exceed a 10% share in July (10.4%) — up 7% from June. Second-place Netflix remained steady, with an 8.4% share from June.
The strongest streaming programming in July was Max’s “House of the Dragon” with 4.7 billion viewing minutes. In second place was Disney+ with “Bluey”, at 4.3 billion viewing minutes. Disney+ landed at a 2.1% share (vs. 2.0% in June), while Max remained steady at a 1.4% share.
The Paris Olympics on NBC Television Network lifted its viewing, but overall broadcast viewing dipped from month-to-month 20.3% in July versus 20.5% in June. Broadcast viewing was up 5% versus a year ago in July, when it had a 20.0% share.
