Shopify, YouTube Expand Partnership

A collaboration with Shopify is part of YouTube’s ongoing investment in social commerce. Courtesy of Shopify
By Tatiana Walk-Morris
Source: www.retaildive.com, August 2024

Through an affiliate program, Shopify merchants now have access to thousands of creators to showcase their products.

Listen to the article3 min

Dive Brief:

• Shopify expanded its partnership with YouTube on Tuesday, per a company blog post. Eligible Shopify Plus and Advanced sellers in the U.S. can join the video-based social media network’s affiliate program via Google and YouTube’s apps now on the selling platform.
• Shopify merchants can use YouTube Shopping’s affiliate program to let participating creators promote their products. Sellers can also oversee the program, content and product analytics using the Google Merchant Center, according to the announcement.
• Content creators on YouTube can promote products from brands like GoPure Beauty, BK Beauty and HexClad. YouTube is also introducing a Google Chrome extension for U.S. content creators in the YouTube Shopping affiliate program. The extension lets participants save products, tag them in their videos and see potential earnings from promoting products.