by 
Source: www.mediapost.com, October 2024

He lives in a pineapple under the sea and flips Krabby Patties for an unappreciative cranky boss… but soon SpongeBob will get his rightful props from Wendy’s and chefs across the country.

The fast food chain, known for its square-shaped burger patties, today announced it has joined with another well-known square — SpongeBob SquarePants — and Nickelodeon and Paramount to offer the Krabby Patty Kollab combo in honor of the aquatic cartoon sponge’s 25th anniversary.

Krabby Patty Kollab meal contains the new Pineapple Under the Sea Frosty, a vanilla Frosty with a pineapple and mango-flavored puree swirl; a Krabby Patty Kollab Burger, Wendy’s take on the fictitious Krabby Patty, featuring a Wendy’s patty with two slices of American cheese, lettuce, tomato, pickle, onion, and a “top-secret Krabby Kollab sauce” on a toasted bun and fries. The Kollab is available at all U.S. and Canada Wendy’s locations and on the chain’s app beginning Oct. 8 for a limited time.

“It makes sense that two of the most iconic squares in pop culture are teaming up to bring a taste of this unique, limited-time experience to life for fans of all ages,” said Lindsay Radkoski, U.S. CMO for The Wendy’s Company, in a press release.

Those in Los Angeles can get a sneak peek (and taste) of the new Krabby Patty Kollab Meal on Oct. 7 and 8 at an immersive experiential event at Wendy’s Panorama City location.

Wendy’s Krabby Patty Kollab is just one of many SpongeBob collabs slated to celebrate the franchise’s 25th anniversary. Also beginning Oct. 8, in a partnership with food event companies Off The Menu and The MRG Group, select restaurants, chefs and celebrities will “use their culinary talents to give fans the opportunity to sample a variety of interpretations, including dumplings, falafel, burgers, doughnuts, ice cream and more–all inspired by the most sought-after secret recipe in Bikini Bottom.”

“SpongeBob SquarePants began his journey as a fry cook, flipping Krabby Patties in the pilot episode of the series 25 years ago, and the coveted patty has since remained an enduring fixture in Bikini Bottom,” said Sherry Liu, senior vice president, studio franchise strategy & operations, Nickelodeon and Paramount, in a release. ”

The Krabby Patty Kollab program will create over 100 renditions of SpongeBob’s favorite at more than 250 local restaurants across New York City, Los Angeles, Chicago, Dallas, Atlanta, San Francisco, Seattle, Miami, Las Vegas, Toronto, London, and Mexico City, through Oct. 27. The Kollab is being marketed via social media and in-store at various locations in major cities.