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Executive Summary: LinkedIn is strengthening its focus on video advertising by expanding its partnership with third-party measurement firm DoubleVerify to include in-app video ads. This move ensures advertisers that their video ads on LinkedIn are both viewable and safe from invalid traffic, enhancing the effectiveness of campaigns. Through DoubleVerify’s analytics platform, DV Pinnacle, advertisers can now access detailed insights to monitor and optimize their LinkedIn video ad performance.
This expansion comes as LinkedIn pushes video content on its platform, with video uploads increasing by 34% year-over-year and driving a 13% rise in user sessions last quarter. Video is becoming a critical tool for B2B buyers, with 63% reporting that short-form video helps inform purchasing decisions and 80% finding video-focused influencer content more trustworthy. As LinkedIn introduces AI-powered video ads and Live Events promotions, its partnership with DoubleVerify positions it to capitalize on the platform’s video boom while offering brands enhanced protection and performance measurement. DoubleVerify’s new measurement tools will be available to advertisers in the coming days.
