Image Courtesy of Bojangles
Executive Summary:
Bojangles has launched a new menu item, Bo Bites, offering a Southern-style twist on traditional chicken nuggets. These bite-sized, hand-breaded chicken tenders are available for a limited time, through December 29, at participating locations, with options ranging from 4-piece servings to catering sizes. According to Bojangles’ Chief Marketing Officer Tom Boland, Bo Bites are crafted to deliver the brand’s signature flavor in a convenient, shareable format, positioning them as a contender in the highly competitive fast-food chicken nugget market.
The fast-food chicken landscape remains dynamic, with major players like McDonald’s, Chick-fil-A, and Wendy’s holding strong followings, each preferred by customers in various regions across the U.S. Despite the dominance of these established brands, Bojangles aims to capture consumer interest with Bo Bites’ unique flavor profile. Meanwhile, Chick-fil-A continues to lead the industry in revenue per location and expand with new, high-efficiency drive-thru formats.
As Bojangles rolls out Bo Bites, the fast-food chain seeks to offer a differentiated experience amid a field of popular competitors, hoping to attract both loyal customers and new fans looking for a fresh take on chicken nuggets.
