Executive Summary:
Chipotle has launched its 2024 holiday merchandise collection, featuring popular fan items and new incentives. The collection, available exclusively on Chipotlegoods.com, includes three holiday-themed items that celebrate quirky fan habits: the Cilantro Soap ($10) for those who taste “soap” in cilantro, the “Water” Cup Candle ($28) inspired by customers who “accidentally” fill water cups with lemonade, and the Car Napkin Holder ($20) for those who stash extra Chipotle napkins in their cars.
Also available is the “All I Want is Chipotle” bundle, priced at $50, which includes all three items packaged for gifting. To engage customers further, Chipotle introduced the Points for Presents Sweepstakes, allowing Rewards members to exchange 10 points for a chance to win the holiday bundle, with 20 winners selected. Additionally, the first 20,000 guests who purchase $40 or more in holiday gift cards will receive a BOGO entrée offer.
Chief Brand Officer Chris Brandt noted that limited-edition merch often sells out quickly, underscoring the high demand for these items among Chipotle’s superfans.
