Executive Summary:
Domino’s has partnered with Netflix to promote the upcoming second season of the hit series Squid Game, launching a unique “Emergency Pizza” giveaway tied to Squid Game: The Experience—an immersive attraction in Manhattan Mall, New York City. Players with the lowest scores in the event will win a year’s supply of Domino’s Emergency Pizza, valued at $500 in gift cards presented in custom Squid Game-themed tins.
The collaboration includes a marketing campaign featuring Squid Game-inspired TV spots like “Red Light Green Light” and “Dalgona Challenge,” showcasing Domino’s Emergency Pizza as a humorous solution to game-related stress. These ads will run nationally and on Netflix’s ad-supported platform, ensuring wide reach.
This marks the second partnership between Domino’s and Netflix, following their previous collaboration for Stranger Things Season 4. By blending pop culture with creative promotions, Domino’s aims to strengthen its brand presence while amplifying excitement around Squid Game’s December 26 premiere.
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