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Executive Summary:
Snapchat is streamlining its creator monetization process by integrating Spotlight videos into its existing Stories revenue share program, starting February 1, 2025. This unified approach aims to simplify earning opportunities for creators and increase the sustainability of income generation on the platform.
To qualify, creators must meet specific requirements, including:
- At least 50,000 followers and 12,000 cumulative watch hours in the last 28 days.
- Posting at least 25 times per month, with activity on 10 of the last 28 days.
- Achieving 10 million Snap views or 1 million Spotlight views in the same period.
This move marks a shift away from Snapchat’s former Spotlight Bonus program, which initially paid large daily incentives but became less rewarding over time. By merging Stories and Spotlight monetization pathways, Snapchat offers a clearer, more equitable framework for creators to maximize earnings while maintaining high engagement.
With Spotlight attracting an average of 500 million monthly active users this year, this update positions Snapchat to encourage more exclusive, frequent content creation while helping brands connect with its extensive audience base.
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