Executive Summary:
As Valentine’s Day approaches, TikTok has released a comprehensive 9-page planning guide to help brands capitalize on this key event. With 77% of TikTok users in the EU celebrating Valentine’s Day and 55% considering it important, the platform offers actionable insights, campaign timelines, and trending themes to optimize marketing efforts.
Key highlights include:
- Early Momentum: Campaigns should launch as early as December to capture early planners, though the majority of activity peaks one month before the holiday.
- Engagement Trends: Users celebrate not only romantic love but also self-love and friendships, utilizing hashtags like #SelfCare and #TreatYourself.
- Themed Content: Creative campaigns featuring Valentine’s-themed projects resonate strongly, encouraging both gifting and personal indulgence.
- Campaign Tips: The guide includes detailed strategies for researching audience behaviors, leveraging case studies, and integrating popular hashtags to boost visibility.
By aligning campaigns with TikTok’s insights and leveraging its highly engaged user base, brands can position themselves for success in the first major sales event of 2025. TikTok’s full guide, which includes additional data and case studies, is available for download.
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