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Executive Summary:
YouTube has officially extended the maximum length of Shorts to 3 minutes for all users, completing a rollout that began in October 2024. This change aligns with YouTube’s strategy to capitalize on the growing popularity of short-form video content, with Shorts now driving 70 billion daily views globally.
The update allows any video under 3 minutes to automatically qualify as a Short, appearing in the Shorts shelf, subscription feeds, channel pages, and YouTube Studio. Even creators who did not intend to create Shorts may find their content included in the format, broadening participation in this highly engaging medium.
Although the phased rollout and initial exclusion of older videos caused some confusion among creators, YouTube addressed these concerns through a detailed implementation schedule. The expanded format gives creators more flexibility to craft engaging stories while boosting discoverability through the Shorts feed, a critical tool for increasing viewership.
With this update, YouTube strengthens its competitive position in the short-form content space, aiming to drive further adoption and engagement with its Shorts platform.
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