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Executive Summary:
Whataburger, a Southern fast-food chain renowned for its burgers and fries, has appointed Empower Media as its agency of record (AOR) to oversee media strategy, planning, and buying across all channels. The partnership aligns with Whataburger’s goal of maintaining loyal customer engagement while expanding its presence into new markets, including North Carolina, where eight new locations are slated to open this year.
Empower, the largest woman-owned agency in the U.S., was chosen for its expertise in multi-channel customer connection. Empower CEO Ashlee Clarke expressed excitement, citing a personal connection to the brand’s Southern heritage and a commitment to celebrating its bold flavors and Texas pride.
Founded in 1950 and headquartered in San Antonio, Whataburger operates over 1,000 restaurants across 16 states, generating $4 billion in annual revenue. This collaboration underscores Whataburger’s ambitious growth strategy and Empower’s leadership in innovative marketing solutions.
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