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Executive Summary
Threads has officially launched a new feature allowing users to share custom feeds within their posts, making it easier to promote and discover topic-specific content. This update caters to more engaged users by enabling them to create, share, and follow curated feeds, similar to Twitter’s former “Lists” feature.
The platform is also adding a dedicated “Feeds” tab on user profiles, allowing others to explore user-generated timelines based on specific interests. While this update could improve content discovery, it remains unclear whether mainstream social media users will actively engage with custom feeds, as modern platforms increasingly rely on algorithm-driven recommendations.
Despite potential limitations, this feature could help retain and energize Threads’ most active users, who drive much of the conversation and content. By supporting these “power users,” Threads aims to strengthen engagement and differentiate itself from competitors in the evolving social media landscape.
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