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Executive Summary:
TikTok surged to the top of the global app download charts in January 2025, overtaking Instagram, which had held the top spot for over a year. Despite restrictions in the U.S., TikTok’s growth was driven primarily by Indonesia, its largest source of new downloads, accounting for 10% of total installs in December. This aligns with TikTok’s expansion in Southeast Asia, particularly its e-commerce integration with Tokopedia.
Other notable trends in the rankings include ChatGPT’s continued dominance on iOS, boosted by the U.S. government’s “Stargate” AI initiative, and Meta’s Threads seeing a decline in downloads, even as its monthly active users hit 320 million. Meanwhile, Snapchat and Meta’s other apps remain strong performers.
With overall app downloads increasing in January, TikTok’s rising influence in international markets could become even more critical, especially if the U.S. sell-off bill forces a shift in its business strategy.
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