Executive Summary:

YouTube is enhancing creator engagement with two new features: expanded voice replies for comments and a quick “Promote” option for Shorts.

Key Updates:

  • Voice Replies Expansion:

    • Creators can now respond to comments with 30-second voice clips using the YouTube app on iOS.
    • Initially tested in December, this feature is now available to a broader group of U.S. creators.
    • Future plans may allow viewers to leave voice comments, though moderation challenges remain.

  • Shorts Quick Promote:

    • Creators can now boost their Shorts with paid promotions directly from YouTube Studio.
    • This tool simplifies ad buying without requiring Google Ads expertise.
    • Promoted videos will be automatically targeted to engaged viewers, increasing visibility.

These updates enhance creator interaction and provide an easier way to grow Shorts content, signaling YouTube’s continued investment in short-form video and community engagement.

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