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Executive Summary:
LinkedIn has introduced two new newsletter performance metrics—email sends and email open rates—providing creators with deeper insights into their audience engagement.
Previously, LinkedIn newsletters offered analytics on article views and subscriber growth, but the new metrics allow creators to better measure email effectiveness:
- Email sends show the number of subscribers who received an email notification for a newsletter.
- Email open rate estimates the percentage of recipients who opened the email.
These updates come as LinkedIn newsletters continue to grow, with a 47% increase in engagement reported last year and over 184,000 newsletters now published on the platform. The enhanced analytics will help creators refine their content strategy, optimize engagement, and take advantage of LinkedIn’s new paid promotion options for newsletters.
By expanding its data offerings, LinkedIn aims to boost professional outreach and branding opportunities, making newsletters a more powerful tool for businesses and thought leaders.
You can learn more about LinkedIn’s newsletter metrics here.
