Image Courtesy of The Kraft Heinz Company
Executive Summary
Crystal Light, a household name in low-calorie drink mixes, is launching Crystal Light Vodka Refreshers, a new line of ready-to-drink cocktails featuring triple-filtered vodka, zero sugar, and just 77 calories per can. The release is a response to years of fan-made cocktail creations using Crystal Light’s powdered mixes. Initially debuting with Wild Strawberry and Lemonade flavors, the brand aims to offer a light, fizzy, and refreshing alternative in the growing low-calorie alcoholic beverage market.
The drinks will be available in select Northeast U.S. retailers in March 2025, sold in four-packs for $9.99. Further expansion, including new flavors and multipack options, is planned for 2026. This launch aligns with Crystal Light’s legacy of catering to health-conscious consumers and evolving market trends, reinforcing its presence in the low-calorie beverage space.
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