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Executive Summary:
Instagram is experimenting with AI-generated comments, allowing users to post pre-written responses instead of crafting their own. Some users now see a “pencil with a star” icon next to the comment box, which, when tapped, provides suggested responses based on the post’s content.
This move aligns with Meta’s broader AI integration strategy, which includes AI bot profiles designed to interact with users across its platforms. By increasing comment volume, Meta aims to enhance engagement and encourage more user-generated content. Similar AI-driven interactions already exist on platforms like LinkedIn and Gmail, but Instagram’s feature is more tailored to specific posts.
However, the experiment is receiving mixed reactions. Critics argue that AI-generated comments diminish authenticity and make social media interactions feel less human. Others question whether users truly want engagement from AI rather than real people. Despite skepticism, Meta’s goal is clear: boost user activity by providing instant interactions, even if they’re automated.
Whether AI-driven social engagement becomes widely accepted remains uncertain. While some users may embrace the convenience, others worry that social media is shifting further away from genuine human connection.
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