Photo courtesy of Dollar General
Executive Summary
Dolly Parton’s exclusive Home Collection at Dollar General has struck a chord with budget-conscious shoppers, offering stylish kitchen and home décor items for $10 or less. The spring 2025 launch includes more than 45 new pieces, from table linens and drinkware to a French press and coffee bar accessories, all featuring Dolly’s signature mix of wood tones, pastels, gold, and white accents.
The collection builds on the success of the initial July 2024 release and reflects a strategic collaboration between the Tennessee-based Dollar General and the beloved Tennessee native. Available in over 20,000 stores nationwide, the items are in-store only and available while supplies last. Two additional seasonal collections are slated for later in the year, reinforcing Dolly’s growing lifestyle brand presence.
In parallel, Parton continues expanding her culinary footprint through a partnership with Duncan Hines, offering a line of Southern-inspired baking products—including cakes, cookies, muffins, and frostings—available at major retailers and online. Together, these efforts underscore Dolly’s deep connection with her audience, blending affordability, nostalgia, and down-home charm into accessible everyday products.
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