Executive Summary:
Sprout Social has released its 2025 “Best Times to Post” report, analyzing engagement data from 30,000 business users across major platforms. While results can vary by brand and industry, the findings offer valuable benchmarks for optimizing social media performance.
Key insights by platform:
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Facebook: Engagement peaks weekdays between 9 AM and 12 PM, suggesting users check in during morning routines.
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Instagram: Best engagement is seen Monday to Thursday, 10 AM–3 PM—ideal for midday scrolling.
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LinkedIn: Optimal posting times are Tuesday to Thursday, 10 AM–1 PM, aligning with professional mid-morning activity.
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Pinterest: Top engagement happens daily between 1 PM and 2 PM, possibly during users’ lunch breaks.
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TikTok: Most active period is Wednesdays, 2 PM–5 PM, with continued engagement into the evening.
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X (formerly Twitter): Posts perform best Tuesday to Thursday, 9 AM–2 PM, when users are seeking timely updates.
While algorithmic feeds and content quality still play major roles, these timing benchmarks can help guide social media strategies and content testing for improved reach and engagement.
You can check out Sprout’s full best times to post report for 2025 (which also includes YouTube) here.
