Executive Summary:
Pickleball has surged in popularity across the U.S., with nearly 20 million players and projections of a $9.1 billion global market by 2034. Yet despite the sport’s rapid growth and broad appeal, major athletic brands and retailers have largely failed to deliver dedicated apparel, footwear, and accessories tailored to pickleball’s unique demands.
Most big-box and department stores currently repurpose tennis or golf gear, leaving a gap for products designed specifically for the game’s lateral movements and dynamic footwork. While niche DTC brands like PB5star, Selkirk Sport, and Winners Edge are stepping up with sport-specific innovations—such as pickleball shoes engineered to prevent injury—retail options remain limited, especially in physical stores where players can try gear before buying.
Indie shops, club pro stores, and online marketplaces like Etsy offer some customized products, but broader retail engagement is lacking. Events like eTail West are beginning to spotlight pickleball’s potential, hosting tournaments and showcasing new brands to bridge this gap.
With the sport’s inclusivity, accessibility, and community-building nature fueling continued growth, retailers and legacy brands have a prime opportunity to meet consumer demand and invest in a market that’s clearly more than a passing trend.
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