Executive Summary:
Snapchat has introduced Sponsored AI Lenses, a new advertising format designed to help brands create engaging, personalized content experiences without the need for extensive development. Unlike traditional AR Lenses, these AI-powered Lenses generate themed, selfie-based images using Snapchat’s existing AI tools, allowing users to see themselves in brand-centric scenarios.
This innovation enables brands to drive high engagement, virality, and storytelling by placing users at the center of interactive, shareable moments. The AI Lenses live within the app’s Lens carousel, offering significant visibility and the potential for 25–45% more impressions in a single day, according to Snapchat.
The launch builds on Snap’s ongoing efforts to simplify Lens and AR content creation through tools like Lens Studio and creator discovery features. With Lenses already being used over 80 billion times per month and 85% of users engaging with AR elements, the Sponsored AI Lenses present a strategic, low-barrier entry point for brands to boost their reach and relevance.
By lowering the complexity and cost of branded Lens experiences, Snapchat’s latest feature opens the door for more marketers to leverage the platform’s creative tools to deepen consumer connection and brand storytelling.
Read full article@www.socialmediatoday.com
